Journeys guided by local expertise and tailored itineraries.

Authentic Experiences

Authentic Experiences

Authentic Experiences

Curating bespoke journeys in Madeira for global travel partners

INSIDER is a boutique Destination Management Company specializing in the design and delivery of tailor-made journeys in Madeira island, Portugal.

We partner with and represent travel advisors, agencies, and tour operators worldwide, creating refined, private experiences that reflect the true character of the island, operating seamlessly under our partners’ brand.

Our work goes beyond designing itineraries. We combine in-depth local knowledge with a carefully curated network of partners to ensure each journey is executed with precision, discretion, and consistency.

From exclusive culinary moments with renowned chefs to off-the-beaten-path experiences, each journey is thoughtfully crafted to offer authenticity, access, and a true sense of place — granting clients access to unique experiences not typically available through other agencies or online.

With a strong focus on coordination and on-the-ground support, we ensure that every journey unfolds seamlessly, allowing our partners to operate with confidence, knowing their clients are in expert hands.

Crafted by locals for authentic connection

An immersive experience that allows you to truly connect with the culture and people

Local Expertise

Leverage our insider knowledge, personal industry connections and our world-class travel experience for an unmatched Madeira experience.

Authentic Experiences

Immerse yourself in Madeira’s true essence with one-of-a-kind, off-the-beaten-path adventures. With our extensive knowledge of travel and planning, we can add value to your trips by finding experiences you didn’t even know existed.

Tailor-Made Itineraries

Experience a journey crafted exclusively to match your desires and passions. Great adventures, tailor-made and in private.

We are proud to be featured in renowned media outlets that recognize our work

How it started

Filipe Fraga · Founder & Managing Director
INSIDER was born in Madeira from a simple belief: the island deserved a more thoughtful, refined and locally connected approach to travel. After years working in tourism and understanding the expectations of high-end travelers and international agencies, our founder Filipe Fraga saw space for something different — a local DMC fully dedicated to tailor-made private journeys in Madeira.
Rather than standardized tours, INSIDER was built around authentic local access, meaningful experiences and seamless execution — quickly becoming a trusted partner for luxury travel agencies and tour operators worldwide.
Today, we design highly personalized journeys for discerning travelers seeking a more authentic, sophisticated side of Madeira. The philosophy remains the same: local knowledge, personal relationships, attention to detail, and a genuine passion for hospitality.
Behind every journey is a small team of passionate Madeira specialists and INSIDERS, combining local knowledge, creativity and operational expertise to ensure every experience feels effortless.
Meet the Insiders
get to know the individuals that make all of this possible

Graça Pinheiro

Finance & Administration

Graça Pinheiro

Finance & Administration
About
Graça oversees the financial and administrative processes that support INSIDER's daily operations.
Her attention to detail and structured approach help ensure efficiency behind the scenes, allowing the rest of the team to focus on delivering exceptional travel experiences.
Favourite INSIDER Experience
A Madeira Wine tasting overlooking the vineyards.

Joana Gonçalves

Travel Coordinator

Joana Gonçalves

Travel Coordinator
About
With nearly a decade of experience in luxury hospitality, Joana developed her expertise at Belmond, where she worked closely with discerning international guests, delivering highly personalized service and memorable experiences.
At INSIDER, she coordinates the many moving parts behind each journey, working closely with suppliers, guides and partners to ensure every detail is executed seamlessly. Calm, organized and solution-oriented, she is often the link between careful planning and flawless execution on the ground.
Favourite INSIDER Experience
Canyoning through Madeira's waterfalls and hidden valleys.

Patrícia Freitas

Travel Designer

Patrícia Freitas

Travel Designer
About
Born in Canada to Portuguese roots, Patrícia lived there until the age of 29 before returning to Madeira. With a background in tourism and hospitality, including experience with one of North America's leading tour operators, Air Canada Vacations, she brings an international perspective and a deep understanding of travelers' expectations.
At INSIDER, Patrícia transforms ideas into seamless journeys, working closely with our partners to design tailor-made itineraries that combine creativity, personalization and meticulous attention to detail. Her ability to balance logistics with guest expectations helps ensure every journey feels effortless from start to finish.
Favourite INSIDER Experience
A hike through Madeira's mountains followed by a surprise chef-prepared lunch in nature.

Filipe Fraga

Founder & Managing Director

Filipe Fraga

Founder & Managing Director
About
About Born and raised in Madeira, Filipe always believed the island deserved to be experienced beyond the usual landmarks. After years in the tourism industry, he founded INSIDER to offer a more refined, locally connected approach to travel.
Today, he leads the company’s strategic direction, product development, and international partnerships, working hand in hand with top luxury travel advisors worldwide to showcase Madeira's most authentic and sophisticated side.
Favourite INSIDER Experience
A Madeira Wine tasting overlooking the vineyards.

Let's Plan Your Perfect Adventure

Plan Your Exclusive Journey

Start planning your trip

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